![]() ![]() The Tahoe Concept showcases classic Foose details, including a black powder-coated billet grille with the legendary Chevy bowtie at the center. A commemorative plaque will accompany each sale. The “MTV Video Music Awards Chevy E85” vehicles will be available for sale after the awards show at Chevrolet dealerships in the New York area. E85 is not currently available to the public in New York, and later this month GM and the National Ethanol Vehicle Coalition plan to announce new station openings supporting E85 and GM Flex Fuel vehicles. Sprague Energy will supply E85 to the New York City Department of Sanitation where GM will refuel for the VMAs. torque) and the segment’s leading fuel economy combined with E85 ethanol compatibility. Under the hoods, a powerful factory-issued next generation Vortec 5.3L V-8 engine delivers segment-leading horsepower (320 hp/340 lb.-ft. Features (varying among models) include OnStar, XM Radio, CD/MP3-compatible audio systems, a Rearview camera system, Touch-screen navigation system, DVD rear-seat entertainment system with an 8-inch screen, Ultrasonic Rear Parking Assist, industry-exclusive power-release fold-and-tumble second-row seat, heated first- and second-row seats and more. The interiors of the fleet vehicles exude quality, precision and comfort. The lightly-customized fleet is highlighted by a custom billet grille, 2006 MTV Video Music Awards badging, Chevy Accessory Wheels equipped with Goodyear Eagle tires and chrome center caps, bright kit running boards (Tahoes only), and a special cover trailer hitch receiver (Tahoes and Suburbans only). The “MTV Video Music Awards Chevy E85” vehicles will consist of 2007-model year Chevrolets, including the Tahoe, Avalanche and Suburban. is also an informational resource about Chevy vehicles and fuel efficiency, including the nine out of 10 Chevy cars that have an EPA estimated 30 or more highway MPG. Each video clip can be further shared on consumers’ MySpace pages, blogs and beyond. The web site invites consumers to upload consumer generated video of unique activities they would enjoy if they did not have to spend as much time at the gas station “fueling up.” Humorous postings to date include a man watering his garden while dressed in a Speedo, a giant bouncy ball clash and an electronic football enthusiast. Television ad spots themed in tandem with a recently-launched web site – – are tagged “How would you spend your time away from the pump?” New creative was designed to pump up awareness about Chevrolet’s line-up of fuel-saving vehicles. The Concept vehicle, which was designed by award-winning automotive designer Chip Foose and Unique Performance Concepts, will transport a celebrity to the awards show.Ĭhevrolet has also designed a multiplatform program centered around the 2006 MTV Video Music Awards to include: the branded fleet, customized Tahoe Concept, in-program content (Chevy will present the pre-show “Top of the Rock” concert and provide the “Chevy Fly-Cam” with aerial shots of red carpet arrivals) and on-line/off-line advertising. ![]() ![]() In addition to the Fleet of Chevy Flex Fuel vehicles, a one-of-a-kind “pimped out” 2007 Chevy Tahoe Concept will make its red carpet debut at the VMAs. “The 2006 MTV Video Music Awards is a great opportunity for us to showcase our Flex Fuel, E85 ethanol-compatible vehicles, as well as spread the word about Chevrolet’s product portfolio that boasts nine out of 10 cars with over 30 mpg fuel economy.” “Going green never looked so good,” said Ed Peper, Chevrolet general manager. This marks the first time a manufacturer has provided a fleet of E85 vehicles that have been customized specific to a major awards show. ![]() The specialty fleet will be branded to promote the show as well as GM’s Flex Fuel technology, which is at the center of a “Live Green, Go Yellow” initiative. As the “official vehicle” of the VMAs, Chevrolet will provide a customized fleet of 60 E85 compatible SUVs to transport talent to the Awards telecast at Radio City Music Hall and provide production support in and around New York City.Ĭhevrolet and MTV are partnering around the 2006 VMAs to help educate viewers on E85 ethanol technology in an effort to raise awareness about reducing greenhouse gas emissions and curbing dependence on fossil fuels. (from GM Press Release) Chevrolet will demonstrate that “yellow is the new black” when it comes to style at the 2006 MTV Video Music Awards (VMAs), Thursday, August 31. ![]()
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